launch was strongly marketed through Facebook, with the music streaming app profiting from the social listening integration via social media. Launched in 2008, Spotify originated in Sweden before expanding to European markets and the United States in 2011.
At the end of 2019, the company announced 124 million paying subscribers. Basic audio content can be accessed for free whereas premium user subscriptions enable users to access offline mobile content as well as listen to music without advertising. Spotify is a music streaming service that offers digital audio content.
This marked an increase of over 60 million in just one year. In the second quarter of 2022, music streaming service Spotify reported 433 million active users worldwide.
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